Final Music Video

The final deadline for your music video will be Monday 29th November.

You are all off timetable next week for mock examinations. As you will not be sitting a mock for media studies you will be expected to use your free time to work on your project.

Both your planning/research AND music video production will be marked and you will know your grade.

The deadline for your ancilliary text first draft will be Friday 3rd December. You will receive feedback the following week.

A massive thank you to those of you that met the previous planning/research deadline - you have now received feedback.

If you did not complete all work set you will not have received feedback.

Planning Level 4 Mark Scheme

Level 4 16–20 marks

There is excellent research into similar products and a potential target audience.

There is excellent organisation of actors, locations, costumes or props.

There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.

Time management is excellent.

There is an excellent level of care in the presentation of the research and planning.

There is excellent skill in the use of digital technology or ICT in the presentation.

There are excellent communication skills.

Deadline Friday 12th November 3pm

All work listed below that is in either red or green MUST be completed by next Friday for ALL groups.

If you are going to have a problem meeting the deadline then you need to see me by Tuesday 9th at the latest.

You will receive a current grade and feedback by Monday 15th November.

Shame On You All!!!

Audience Feedback

When you have uploaded your rough cut you will need to get some audience feedback.

Make sure that you have identified in a post who your target audience is and other music/videos they might like.

Survey Monkey is a great online tool to set up a questionnaire. You can send it out via e-mail or even on Facebook. Be sure to ask questions that will help you to improve your video. Don't be afraid to ask them about the quality of your shots - even if the answer means you might have to re-shoot!

Another Magazine Advert You Could Use!

Magazine Advert Example You Could Use!

1st Draft Music Video

Please ensure that you post a copy of your intital video i.e. uploaded and cut into order. You can then comment on the more technical editing you are going to engage in.

Another Example

Example of a Digipak

This is an interesting CD package because not all of the images used are actually of the artist. Feist has a 'vintage' image and her music has plenty of 70s influence (she even covers a Bee Gees track on her first album). The polaroid images used really feed into this representation of her and appeals to her audience, 20 - 30 somethings. The objects in the photographs say something about her background and her character. Also the sepia tone really gives it a vintage feel. Perhaps you can take some photographs of objects or places that represent your artists personality - think about how this relates to the audience.

Digipak & Magazine Adverts

As you are starting to film your music video footage, now would be a good time to start thinking about your digipak and magazine adverts.

You need to collect a range of examples to analyse. We have a scanner so you can upload images.

Firstly you need to analyse the images on the digipak/CD cover so use these prompts as a guide:

The name of the artist is…
This connotes…
The font/lettering is best described as…This connotes….
The physical appearance of the star is….(mention pose, camera angle, clothing, facial expressions, etc)This connotes…
The dominant image within the front cover is…This suggests…
The title of the album is…This signifies…
Dominant colours include…These connote…
The CD is produced by…This appeals to the audience because…
The record label is…This connotes…
The artist fits into the genre of…This is signified by…Attitudes and values associated with this genre include…
The target audience for this CD cover is…The cover is appealing to this audience because…

Evaluating Your Planning

By now you will have completed most of your planning tasks including your pitch, storyboard and schedule. It's really important at this point that you evaluate your music video ideas. Evalute your video against Goodwin's theory:

*A relationship between the lyrics and visuals (illustrating, amplifying or contradicting the lyrics) *A relationship between music and visuals
*Particular genres may have their own video style and iconography
*A demand from the record company for lots of close-ups of the main artist
*Artist develops their own star iconography in and out of their videos
*Reference to voyeurism (screen within screen, binoculars, cameras…)
*Intertextual references

Your response should be a lengthy paragraph and you can work as a group to complete it. Ensure that each member posts it to their own individual blog!

Deadlines

1. Friday 8th October 2010: all planning completed and uploaded to blog :
all research completed in to genre, artist
music video analysis x2
star image analysis
props and location lists shooting schedule
storyboard and breakdown of video
animatic storyboard

2. Friday 22nd October 2010 rough cut of video uploaded to blog

3. Tuesday 30th November 2010 Final Video on blog

4. Friday 10th December 2010 ancillary text completed

5. Tuesday 14th December 2010 draft evaluation completed

6. Final Deadline Friday 7th 2011 January final evaluation on blog and any other supporting work

Brief

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• a website homepage for the band;


• a cover for its release as part of a digipak (CD/DVD package);


• a magazine advertisement for the digipak (CD/DVD package).

Overview of Unit G324

Candidates will produce:

1. a media portfolio, comprising a main and ancillary texts;

2. a presentation of their research, planning and evaluation in electronic format　

The media portfolio will be produced through a combination of two or more of the following media:

Video

Print

Web-based

Audio

Games software　

Each candidate will evaluate and reflect upon the creative process and their experience of it. Candidates will evaluate their work electronically, this evaluation being guided by the set of key questions below. This evaluation may be done collectively for a group production or individually. Examples of suitable formats for the evaluation are:

A podcast

DVD extras

A blog

A powerpoint

The unit is marked out of a total of 100 marks:

20 marks for the planning and research and its presentation;

60 marks for the construction;

20 marks for the evaluation.

In the evaluation the following questions must be answered:

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How effective is the combination of your main product and ancillary texts?

What have you learned from your audience feedback?

How did you use media technologies in the construction and research, planning and evaluation stages?