Genre of Hip Hop/RnB/Rap Conventions

• Male artists tend to perform to camera, interacting with it as though singing to the audience
  
• Female artists tend to combine performance to camera with performing to an ethereal 'other'


• Displays of wealth are featured: fast cars, expensive clothes, jewellery, homes, lifestyles


• Sexualised dancing is perfomed by women


• Colours are often bright, in costume, lighting and sets


• Daylight, rather than night, is frequently used. Where night is used, it is contrasted with bright interior shots


• There are frequent close-ups of artists performing


• Females are objectified: use of fragmentation, slow motion etc


• Costumes worn by women are clingy, revealing and sexualised


• Exaggerated dance moves are performed by women to accentuate the female form and their sexuality, and by men to accentuate their virility and masculinity


• Narrative themes of infidelity, are often played out in a narrative performance by the artist


• Setting is frequently urban, or suburban, and often identifiably set in and around New york or LA


• Editing is often paced to the beat of the music track


• Low-angled shots emphasise the dominance of male artists


• There is use of reflection/silhouette/shadow


• Studio sets are minimalist, using monochrome colour schemes


• Sets can be lavish, intended to represent a luxurious home


• Strong backlighting is used to radiate around the artist


• Cars are often used as sets for performance