Male artists tend to perform to camera, interacting with it as though singing to the audience
Female artists tend to combine performance to camera with performing to an ethereal 'other'
Displays of wealth are featured: fast cars, expensive clothes, jewellery, homes, lifestyles
Sexualised dancing is perfomed by women
Colours are often bright, in costume, lighting and sets
Daylight, rather than night, is frequently used. Where night is used, it is contrasted with bright interior shots
There are frequent close-ups of artists performing
Females are objectified: use of fragmentation, slow motion etc
Costumes worn by women are clingy, revealing and sexualised
Exaggerated dance moves are performed by women to accentuate the female form and their sexuality, and by men to accentuate their virility and masculinity
Narrative themes of infidelity, are often played out in a narrative performance by the artist
Setting is frequently urban, or suburban, and often identifiably set in and around New york or LA
Editing is often paced to the beat of the music track
Low-angled shots emphasise the dominance of male artists
There is use of reflection/silhouette/shadow
Studio sets are minimalist, using monochrome colour schemes
Sets can be lavish, intended to represent a luxurious home
Strong backlighting is used to radiate around the artist
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